About this item

• WHAT IT IS: A Luxurious Color Safe Shampoo For All Hair Types That Visibly Smooths, Increases Shine + Elasticity While Transforming Texture To Smooth + Youthful Softness.
• WHAT IT DOES: A Custom Blend Of Nourishing Antioxidants, Plus Amino + Fatty Acids Work From Within To Give You Your Best Healthy Hair Ever.
• WHY WE LOVE IT: Formulated For Dry, Over-Processed Or Frizzy Hair That Needs Moisture, Fine Hair That Needs Volume, + Curly, Thick Or Coarse Hair That Needs Softness, Manageability + Less Frizz.
• BETTER TOGETHER: For The Healthiest Hair You've Ever Experienced, Pair With Step 2: UltraShine Moisture Conditioner + Step 3: SmartStart Leave-In Conditioner
• CLEAN QUALITY: Sulfate-Free, Paraben-Free, Phthalate-Free, Propylene Glycol-Free, Silicone-Free, Gluten-Free, Free Of Synthetic Fragrance, GMO-Free, Cruelty-Free + Vegan