Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz

Color: purple

Features:

• CREATED FOR WOMEN 40+: At Better Not Younger, we believe silver hair is a symbol of strength and beauty. Hair care is not about hiding age—it’s about enhancing the brilliance of your natural gray and white strands.
• HOLISTIC HAIR CARE: Hair after 40 changes in density, hydration, texture, and scalp balance. Our Silver is designed for mature gray or silver hair, helping it look bright, radiant, and vibrant.
• WEIGHTLESS VOLUME: Our formulas are intentionally lightweight and build-up–free, helping hair regain its natural lift, movement, and fullness without heaviness or residue. It’s airy, effortless volume designed to make mature hair look fuller, feel more alive, and move with renewed confidence. It’s volume that feels like freedom.
• CLEAN INGREDIENTS: No sulfates. No parabens. No shortcuts. This clean, vegan formula features our Wake Up Call Blend with Biotin, Bamboo, Burdock & Hops to support stronger, thicker-looking hair, plus D&C Violet 2 to help reduce the appearance of yellow tones and enhance brightness and vibrancy—now and over time.
• 25+ YEARS EXPERTISE: Founded by an experienced beauty industry leader — and a woman who knows this stage of life firsthand. Better Not Younger is backed by decades of innovation, research, and purpose. We’re creating solutions for a generation who deserves to be seen, heard, and celebrated.

Release Date: 02-10-2023

Package Dimensions: 10.1 x 3.6 x 2.1 inches

model number: 850000778344