{"product_id":"radiant-hair-color-kit-85nna-dark-neutral-blonde-100-gray-coverage-ppd-free-ammonia-free-1-pack","title":"Radiant Hair Color Kit - 8.5NNA Dark Neutral Blonde | 100% Gray Coverage, PPD-Free \u0026 Ammonia-Free, 1 Pack","description":"\u003cul\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e MAXIMUM GRAY COVERAGE FOR STUBBORN GRAYS - This Knockout Collection shade is formulated with extra pigment to deliver 100% maximum coverage, making it ideal for mostly gray roots or hard-to-cover grays that just won't quit.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e VERSATILE COLOR APPLICATION - Perfect for covering the most stubborn gray roots, all-over color refresh, and seamless root touch-ups. Salon-quality permanent color from the same formula used in Madison Reed Hair Color Bars.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e SMART 8-FREE FORMULA - Free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Get gorgeous, long-lasting permanent color without the harsh ingredients found in traditional box dyes.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e NOURISHING INGREDIENTS FOR HEALTHY-LOOKING HAIR - Enriched with keratin, argan oil, and ginseng root extract to leave hair feeling soft, shiny, and conditioned - not dry or damaged like with conventional color.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e TESTED FOR YOUR PEACE OF MIND — Dermatologist-tested, cruelty-free, and Leaping Bunny certified. Kit includes Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, and detailed instruction booklet. Subscribe \u0026amp; Save for automatic deliveries on your schedule — most customers recolor every 4–6 weeks  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e\u003cbr\u003e\u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs - Common Styles (All Devices)\n *\/\n\n.aplus-v2 .premium-aplus-module-11 {\n    background: #fff;\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color {\n    background: #000;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n    display: block;\n    width: 100%;\n    margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n    visibility: hidden;\n    opacity: 0;\n    height: 0;\n    transition: display 0.1s linear, opacity 0.1s linear, height 0.1s linear;\n    transition-behavior: allow-discrete;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .aplus-answer {\n    visibility: visible;\n    opacity: 1;\n    height: auto;\n    height: calc-size(auto);\n    min-height: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-list {\n    margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n    position: relative;\n    list-style-type: none;\n    cursor: pointer;\n    border: 2px solid #E6E6E6;\n    background: #fff;\n    border-radius: 3px;\n    margin-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color .faq-block {\n    border: none;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    text-align: center;\n    border-radius: 3px;\n    display: inline-block;\n    font-weight: 500;\n    position: absolute;\n    color: #fff;\n    top: 10px;\n    left: 10px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-question::before,\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    right: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before {\n    content: \"Q\";\n    background: #505050;\n    transition: background 0.1s linear;\n    z-index: 2;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    content: \"A\";\n    background: #DF7600;\n    color: #000000;\n    z-index: 1;\n    transform: translateY(0px);\n    transition: transform 0.1s linear;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-question::before {\n    background: #404040;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-answer::before {\n    transform: translateY(40px);\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    position: absolute;\n    top: 25px;\n    border: 10px solid transparent;\n    border-top-color: #505050;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .faq-arrow {\n    top: 15px;\n    border-top-color: transparent;\n    border-bottom-color: #404040;\n}\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-2 .premium-background-wrapper {\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper {\n    position: absolute;\n    width: 50%;\n    height: 100%;\n    top: 0;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n    left: 50%;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n    left: auto;\n    right: 50%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.secondary-color {\n    color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background {\n    padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-topic {\n    padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-heading {\n    padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-description {\n    line-height: 1.5em;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.white-background {\n    background: rgba(255,255,255,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background {\n    background: rgba(0,0,0,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h1,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h5,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol .a-list-item,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul .a-list-item {\n  color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-container {\n    display: table;\n    height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n    padding-left: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n\tpadding-left: 0px;\n\tpadding-right: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n    padding-right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n    padding-right: 0px;\n    padding-left: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-column {\n    display: table-cell;\n    vertical-align: middle;\n}\n\n\n\u003c\/style\u003e\n            \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium modules global styles\n *\/\n.aplus-v2.desktop {\n  max-width: 1464px;\n  min-width: 800px;\n  margin-left: auto;\n  margin-right: auto;\n  word-wrap: break-word;\n  overflow-wrap: break-word;\n  word-break: break-word;\n}\n\/* Undo this for tech-specs because it breaks table layout *\/\n.aplus-v2.desktop .premium-aplus .aplus-tech-spec-table { word-break: initial; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: Arial, sans-serif; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: inherit; }\n\n\/* type *\/\n.aplus-v2 .premium-aplus .aplus-h1 { font-size: 32px; line-height: 1.2em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h2 { font-size: 26px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h3 { font-size: 18px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-p1 { font-size: 20px; line-height: 1.3em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p2 { font-size: 16px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p3 { font-size: 14px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-accent1 { font-size: 16px; line-height: 1.4em; font-weight: 600; }\n.aplus-v2 .premium-aplus .aplus-accent2 { font-size: 14px; line-height: 1.4em; font-weight: 600; }\n\n\/* spacing *\/\n.aplus-v2 .aplus-container-1 { padding: 40px; }\n.aplus-v2 .aplus-container-1-2 { padding: 40px 80px; }\n.aplus-v2 .aplus-container-2 { padding: 80px; }\n.aplus-v2 .aplus-container-3 { padding: 40px 0; }\n\n\/* Display *\/\n.aplus-v2 .premium-aplus .aplus-display-table { display: table; }\n.aplus-v2 .premium-aplus .aplus-display-table-cell { display: table-cell; }\n.aplus-v2 .premium-aplus .aplus-display-inline-block { display: inline-block; }\n\n\/* Aplus display table with min-width 1000px and fill remaining space inside parent *\/\n.aplus-v2.desktop .premium-aplus .aplus-display-table-width { min-width: 1000px; width: 100% }\n\n\/**\n* Padding and margin for element should be 10, 20, 40, or 80 px. Considering mini 10, small 20, medium 40, large 80.\n*\/\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs\n *\/\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question {\n    line-height: 25px;\n    padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n    padding: 10px 80px 15px 100px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-block {\n    padding-left: 80px;\n    padding-right: 100px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active {\n    padding-bottom: 35px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    width: 80px;\n    line-height: 40px;\n    font-size: 25px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    left: 40px;\n}\n\n\u003c\/style\u003e\n             \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 12: Nav Carousel\n *\/\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-card {\n    position: relative;\n    width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-container {\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-image-carousel-container {\n    \/* Match the aspect ratio of the desktop image uploaded via the editor (1464px x 600px) *\/\n    padding-top: calc(600 \/ 1464 * 100%); \/* ~40.983% *\/\n    height: 0;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-image-carousel-container \u003e div {\n    position: absolute;\n    width: 100%;\n    height: 100%;\n    top: 0;\n    left: 0;\n}\n\n\/* Override AUI styles. It poorly attempts to measure the slide heights before waiting until images load. *\/\n.aplus-v2 .premium-aplus-module-12 .a-carousel-viewport {\n    height: 100% !important;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-image img {\n    width: 100%;\n    height: auto;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-details-wrapper {\n    position: absolute;\n    top: 0;\n    width: 50%;\n    height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-detail {\n    display: table;\n    width: 100%;\n    height: 100%\n}\n\n.aplus-v2 .premium-aplus-module-12 .card-description {\n    text-align: left;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .card-description {\n    text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-table-cell {\n    display: table-cell;\n    vertical-align: middle;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background {\n    padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color {\n    background: rgba(0, 0, 0, 0.5);\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color h1,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color h5,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ol,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ul,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ol .a-list-item,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ul .a-list-item {\n    color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-12 .description {\n    margin-top: 20px;\n}\n\n\/* nav *\/\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions {\n    position: absolute;\n    top: 20px;\n    width: 100%;\n    text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn {\n    display: inline-block;\n    margin: 7px 10px;\n    cursor: pointer;\n    border-radius: 30px;\n    border: 2px solid #000;\n    line-height: 2.5em;\n    min-width: 200px;\n    background-color: #fff;\n    white-space: nowrap;\n    color: #000;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-index {\n    display: none;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.aplus-active {\n    border-color: #fff;\n    background-color: #000;\n    color: #fff;\n}\n\n\/**\n * Regimen template specific css\n *\/\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen {\n    text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions.regimen {\n    text-align: right;\n    top: 50%;\n    width: 250px;\n    right: 75px;\n    -webkit-transform: translateY(-50%);\n    -moz-transform: translateY(-50%);\n    -o-transform: translateY(-50%);\n    transform: translateY(-50%);\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions.regimen {\n    text-align: left;\n    top: 50%;\n    left: 75px;\n    right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen {\n    display: inline-block;\n    margin: 10px 10px;\n    cursor: pointer;\n    border-radius: 30px;\n    border: 2px solid #000;\n    width: 220px;\n    background-color: #fff;\n    padding: 2px 0 2px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active {\n    border-color: #fff;\n    background-color: #000;\n    color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active .aplus-carousel-index {\n    color: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active .aplus-carousel-label {\n    color: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-index {\n    display: inline-block;\n    width: 12px;\n    color: #000;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-label {\n    color: #000;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-index {\n    margin-left: 0px;\n    margin-right: 6px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-headline-top.regimen {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    background-color: #000;\n    opacity: 0.5;\n    text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-headline-top.regimen .aplus-headline {\n    color: #fff;\n    line-height: 2em;\n}\n\n\/**\n * Navigation template specific css\n *\/\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-carousel-actions {\n    background-color: rgba(0, 0, 0, 0.8);\n    top: 0px;\n}\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-goto-btn {\n    padding: 8px;\n    color: #fff;\n    background-color: transparent;\n    border: none;\n}\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-goto-btn.aplus-active {\n    text-decoration: underline;\n    text-underline-offset: 0.8em;\n    text-decoration-thickness: 3px;\n    background-color: transparent;\n    border: none;\n}\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 6: Comparison table - Three column\n *\/\n\n.aplus-v2 .premium-aplus-module-6 .aplus-heading {\n    padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-6 .comparison-heading-row {\n    border-bottom: 2px solid #000;\n}\n\n.aplus-v2 .premium-aplus-module-6 .aplus-link {\n    text-decoration: none;\n    display: block;\n}\n\n.aplus-v2 .premium-aplus-module-6 .aplus-title {\n    padding: 10px 0;\n}\n\n.aplus-v2 .premium-aplus-module-6 .comparison-column {\n    padding: 20px 0 0 20px;\n}\n\n\u003c\/style\u003e\n           \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                            \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"madison reed is a female founded company\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/89aa74b2-1eb3-452c-a9bb-2f5104fdbeed.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"madison reed is a female founded company\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/89aa74b2-1eb3-452c-a9bb-2f5104fdbeed.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"ingredients\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/397c3a3a-6a19-4a78-aba9-5d6f194a02a9.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"ingredients\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/397c3a3a-6a19-4a78-aba9-5d6f194a02a9.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Madison Reed is Free of Harsh ingredients\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/55c3cf3b-d283-4308-8e76-da5194258b7f.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Madison Reed is Free of Harsh ingredients\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/55c3cf3b-d283-4308-8e76-da5194258b7f.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-12-regimen-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-12-regimen-carousel\"\u003e\n                               \u003cajsp:map var=\"carouselContainerAria\" roledescription=\"carousel\" label=\"Featured content carousel\"\u003e\n\n                                  \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-12\"\u003e \u003cdiv data-module-id=\"3\" class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-12-carousel-3-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-12-carousel-3\"}' data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" aria-roledescription=\"carousel\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular aplus-image-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e  \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"madison reed radiant hair color kit\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/bbf9dbd2-4664-4168-b8a1-d3ae6b272e0d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e      \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"madison reed colorsolve shampoo and conditioners\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/b1df3ad1-b5d9-419e-b2ad-63eec9c17dca.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e      \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"Color Reviving Gloss\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2efa1699-a922-4218-988a-38fef4de8ff1.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e      \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"madison reed color therapy hair mask\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/b1cb3a97-a877-44e6-b05b-ce34737f336d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e      \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"madison reed root perfection\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/99d4a83d-83c9-40b4-9602-1449feb0d2bf.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e      \u003c\/li\u003e   \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e   \u003cdiv class=\"aplus-headline-top regimen\"\u003e\n                                                        \u003c\/div\u003e\n              \u003cdiv id=\"aplus-carousel-actions-3\" aria-label=\"tablist section\" class=\"a-section aplus-carousel-actions regimen\" role=\"tablist\"\u003e       \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3 aplus-active\" id=\"a-autoid-23\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-23-announce\"\u003e  \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e1\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eCOLOR\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e       \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3\" id=\"a-autoid-24\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-24-announce\"\u003e  \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e2\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003ePROTECT\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e       \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3\" id=\"a-autoid-25\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-25-announce\"\u003e  \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e3\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eREFRESH\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e       \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3\" id=\"a-autoid-26\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-26-announce\"\u003e  \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e4\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eTREAT\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e       \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3\" id=\"a-autoid-27\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-27-announce\"\u003e  \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e5\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eTOUCH UP\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e   \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e       \u003c\/ajsp:map\u003e\n\u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-12-nav-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-12-nav-carousel\"\u003e\n                                                                  \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-12 premium-aplus-module-12--top-nav\"\u003e \u003cdiv data-module-id=\"4\" class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-12-carousel-4-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-12-carousel-4\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular aplus-image-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e  \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"4\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"black shades\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0653f166-706b-4fd8-bdf6-343cf6a00d4a.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e      \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"4\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"brown shades\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f23a8e75-f6a1-4bdf-9335-6926ab638b24.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e      \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"4\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"red shades\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/504f6ad0-8f35-4f97-b92a-c8b990c18960.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e      \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"4\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                     \u003cimg alt=\"blonde shades\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/09123130-6139-494c-8bc5-e6103f9fe885.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e      \u003c\/li\u003e       \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e  \u003cdiv id=\"aplus-carousel-actions-4\" aria-label=\"tablist section\" class=\"a-section aplus-carousel-actions\" role=\"tablist\"\u003e      \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-4 aplus-active\" role=\"tab\" tabindex=\"0\" aria-selected=\"true\"\u003e\n                            \u003cspan class=\"aplus-carousel-index\"\u003e1\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eBLACK SHADES\u003c\/span\u003e \u003c\/button\u003e\n                          \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-4 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n                            \u003cspan class=\"aplus-carousel-index\"\u003e2\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eBRUNETTE SHADES\u003c\/span\u003e \u003c\/button\u003e\n                          \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-4 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n                            \u003cspan class=\"aplus-carousel-index\"\u003e3\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eRED SHADES\u003c\/span\u003e \u003c\/button\u003e\n                          \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-4 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n                            \u003cspan class=\"aplus-carousel-index\"\u003e4\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eBLONDE SHADES\u003c\/span\u003e \u003c\/button\u003e\n                           \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-6-three-column-comparison aplus-premium\" cel_widget_id=\"aplus-premium-module-6-three-column-comparison\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-6 aplus-container-1\"\u003e                                       \u003ch3 class=\"a-text-center aplus-heading aplus-h1 a-text-bold\"\u003e Your Guide to Choosing the Right Hair Color \u003c\/h3\u003e     \u003cdiv class=\"a-section a-spacing-none {'comparison-container'}\"\u003e \u003ctable class=\"a-normal\"\u003e \u003ctbody\u003e\n\u003ctr class=\"comparison-heading-row\"\u003e   \u003cth class=\"a-align-bottom\"\u003e                                       \u003cimg alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/aa32a7d9-f50c-4d35-8593-8d00190916e1.__CR0,6,750,563_PT0_SX300_V1___.png\"\u003e                                          Permanent Hair Color        \u003c\/th\u003e    \u003cth class=\"a-align-bottom\"\u003e                                       \u003cimg alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9421c060-2904-4da3-b6f3-3bbe96d22de5.__CR0,21,750,563_PT0_SX300_V1___.png\"\u003e                                          Demi-Permanent Hair Color        \u003c\/th\u003e    \u003cth class=\"a-align-bottom\"\u003e                                       \u003cimg alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/da232f2f-af0c-4dbf-9cdb-3e8e628c1221.__CR0,15,750,563_PT0_SX300_V1___.png\"\u003e                                          Semi-Permanent Hair Color        \u003c\/th\u003e   \u003c\/tr\u003e  \u003ctr\u003e   \u003ctd class=\"comparison-column\"\u003e                                       \u003cp class=\"aplus-p3 a-text-bold\"\u003e Radiant Cream Color \u003c\/p\u003e                                       \u003cp class=\"aplus-p3\"\u003e Long-lasting color that grows our with natural hair growth. \u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                       \u003cp class=\"aplus-p3 a-text-bold\"\u003e ColorWonder \u003c\/p\u003e                                       \u003cp class=\"aplus-p3\"\u003e Low-commitment color that lasts up to 25 washes. \u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                       \u003cp class=\"aplus-p3 a-text-bold\"\u003e Color Reviving Gloss \u003c\/p\u003e                                       \u003cp class=\"aplus-p3\"\u003e Short-term color that gradually fades over several washes. \u003c\/p\u003e    \u003c\/td\u003e   \u003c\/tr\u003e  \u003ctr\u003e   \u003ctd class=\"comparison-column\"\u003e                                       \u003cp class=\"aplus-p3 a-text-bold\"\u003e Up to 100% Gray Coverage \u003c\/p\u003e                                       \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eChoose your shade based on your color goals and desired gray coverage.\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                       \u003cp class=\"aplus-p3 a-text-bold\"\u003e Perfect for Blending Grays \u003c\/p\u003e                                       \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eChoose N shades for gray blending or non-N shades to darken or enhance color.\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                       \u003cp class=\"aplus-p3 a-text-bold\"\u003e Not Indended for Gray Coverage \u003c\/p\u003e                                       \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eRevive faded color and tone brassiness while adding brillant shine.\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e   \u003c\/tr\u003e  \u003ctr\u003e   \u003ctd class=\"comparison-column\"\u003e                                                                      \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBest For\u003c\/span\u003e: Full gray coverage, long-term color changes, lightening hair\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                                                      \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBest For\u003c\/span\u003e: Enhancing tone, blending early grays, trying new shades\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                                                      \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBest For\u003c\/span\u003e: Refreshing faded color, toning brassiness, boosting shine\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e   \u003c\/tr\u003e  \u003ctr\u003e   \u003ctd class=\"comparison-column\"\u003e                                                                      \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eColor Result\u003c\/span\u003e: Rich, multi-dimensional permanent color\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                                                      \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eColor Result\u003c\/span\u003e: Softer, more flexible color change with shine\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                                                      \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eColor Result\u003c\/span\u003e: Sheer tint + shine enhancement\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e   \u003c\/tr\u003e  \u003ctr\u003e   \u003ctd class=\"comparison-column\"\u003e                                                                      \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eIdeal User\u003c\/span\u003e: Someone wanting consistent signature color or strong gray coverage\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                                                      \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eIdeal User\u003c\/span\u003e: Someone wanting flexibility or less maintenance\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e    \u003ctd class=\"comparison-column\"\u003e                                                                      \u003cp class=\"aplus-p3\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eIdeal User\u003c\/span\u003e: Someone refreshing salon color between appointments\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e    \u003c\/td\u003e   \u003c\/tr\u003e  \u003c\/tbody\u003e\n\u003c\/table\u003e \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n                                                                                                            \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"6\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 6\"\u003e  \u003cul class=\"faq-list\"\u003e\n                    \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Who is permanent hair color best for? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How do I choose the best shade for me? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How long does it last \u0026amp; how often should I color? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant.  Be sure to subscribe to keep your color fresh!  \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e What if I have stubborn grays?  Do all shades provide 100% gray coverage? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Choose Knockout Collection shades (NNN\/NNA) with extra pigment for stubborn grays. For resistant grays, process 45 minutes instead of 35.  The vibrant shades (R\/RV\/RR\/RC\/CC) do not provide 100% gray coverage)  \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-4\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-4\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Can this lighten my existing hair color? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar. \u003c\/p\u003e    \u003c\/li\u003e\n                      \u003c\/ul\u003e\n        \u003c\/div\u003e \u003c\/div\u003e       \u003c\/div\u003e\n\n        \u003c\/div\u003e","brand":"GIFTRIO","offers":[{"title":"Default Title","offer_id":53407087853875,"sku":null,"price":63.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/8589\/0355\/files\/81X5P2vpFlL._SL1500.jpg?v=1780400066","url":"https:\/\/giftrio.com\/ja\/products\/radiant-hair-color-kit-85nna-dark-neutral-blonde-100-gray-coverage-ppd-free-ammonia-free-1-pack","provider":"GIFTRIO","version":"1.0","type":"link"}